We get it. The signal-to-noise ratio in this space is brutal. As a communications firm focused on Bitcoin, we’ve seen firsthand how the wider “crypto PR machine” operates:
- Spray-and-pray emails to hundreds of reporters at once
- Hype-filled pitches about vaporware or token launches
- Empty jargon masking worthless projects
- Pressure to cover announcements that don’t matter
That’s not our style—and never will be.
Bitcoin is different. So is our approach.
We only work with principled, Bitcoin companies and open-source projects. When we reach out, it’s because we believe the news is worth your time—grounded in facts, relevant to your beat, and delivered with clarity. If it’s not ready or not newsworthy, we won’t push it.
Here’s our ongoing commitment to you:
- No fluff, no spin, no hype.
- No token pitches—ever.
- No mass-blast emails.
- We respect deadlines, don’t chase coverage, and welcome tough questions.
- We’re here to help you get the story right, not to control the narrative.
Most importantly, we’re here to build real relationships, not extract coverage. We encourage honest feedback on how we can be more useful to you—what to do more of, less of, or stop entirely. Our door’s always open.
If you’re covering Bitcoin, we’re in it for the long haul with you. No shortcuts.